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Sign of the times: Cavs get OK for new banner

Sign of the times: Cavs get OK for new banner

The Cleveland Cavaliers didn’t take long to come up with plans to replace LeBron James‘ iconic Nike banner with a massive new installment that will celebrate one of the city’s most recognized landmarks.

The Cavs announced Friday that they will unveil a new 110-foot by 210-foot banner next month depicting the face of the sandstone Guardian of Transportation statue that flanks Cleveland’s Hope Memorial Bridge downtown.

The banner design, which will be installed on the same façade of Sherwin-Williams’ global headquarters where James’ image featuring his arms outstretched, a cloud of chalk above his head and “Cleveland” stitched on the back of his Cavs uniform used to reside, was approved by the city on Friday morning.

The team will create the actual image of the Guardian by using a mosaic of thousands of fans photos showing off their civic pride. Photo submissions are being accepted at the team’s website until Sept. 21.

To the right of the Guardian, the banner will feature a black panel with “ALL FOR THE LAND” displayed in white font; the Cavaliers’ “C” logo and Destination Cleveland’s script wordmark of “Cleveland” which is used to promote tourism to the Northeast Ohio locale.


“Our goal was to create a meaningful offering of public art to celebrate The Land and all those who support and love this city and region,” Cavaliers CEO Len Komoroski said in a statement. “Our hope is that it stirs the emotion and sense of pride, community and celebration of our city in a personal way for those invested in The Land.

“In addition to the banner being the perfect selfie backdrop for Cavs fans, Clevelanders and visitors who come downtown to enjoy all that The Land has to offer, the design provides the opportunity to engage everyone no matter where they live and no matter what their connection to our city and community is – our pride spreads far and wide.”

James’ billboard was taken down days after the 2016 NBA Finals MVP announced his decision to join the Los Angeles Lakers as a free agent in early July.


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